When humans experience intense emotions, our brains/bodies enter a “programmable state”.

This is due to the way our bodies evolved to survive while conserving “thinking” resources.

In this state, our minds and bodies are primed to remember and internalize experiences on a subconscious level.

This hardwired response is deeply rooted in our evolutionary history, as it helped our ancestors quickly learn and adapt to situations that evoked strong emotions, such as fear, excitement, or satisfaction. This mechanism is closely tied to the development of cognitive biases, which also emerged as survival tools.

For this reason, it’s extremely important to curate a healthy media diet while actively examining ideas.