In the end, a “successful” YouTube video is one that I feel proud of after making it. However, the platform’s version of success and the core metric on which every video is judged is Views.
What elements are required in a YouTube video in order for it to be successful on the platform using the platform’s definition of success?
- Title & Thumbnail: get them in the door
- Hook: tell them what they are going to see
- Story: this is the thing that gets people to stay for the whole video
- Value: the viewer should feel like they “got something out of it” at the end
- Outro: if the viewer watches another video of yours after the current one, you got’em