- Space: Don’t cram things in to the image.
- Color: Use color to make items stick out or draw someone’s eye.
- Fonts: Stick to Sans Serif fonts to play it safe.
- Text: Don’t use more than 4 words in an image.
- Stock image: Edit them to work for the thumbnail & avoid cheesy images.
- Position: Choose where you position yourself between the left, the right or the center.
- Sizing: Make sure the items in your image are not too big or too small. Ask yourself “if I have to make something really small, should it even be in the image”.
- Arrows: Use arrows to direct people’s eyes to the thing you want them to notice.